- ·Prospecting & farming your area
- ·Telephone techniques & call objectives
- ·What sole mandates really are and how to sell them
- ·Comparative Market Analysis using sold data
- ·Your presentation manual & toolkit
- ·Do you deserve your fee?
- ·Sourcing new listings consistently
For South African estate agents
Stop hoping for listings.
Start running a property business.
The Handbook of Selling Houses is a 6-month coaching programme — a proven 4-step system that turns inconsistent commission months into a predictable property pipeline.
See the curriculumNo payment today. Only 50 founding seats. Cohort starts soon.
42.
Years of sales
& training
& training
4
Step proven
system
system
24
Chapters of
live coaching
live coaching
Coach Riaan van Deventer
42 years in sales & training
The programme
Introducing The Handbook
of Selling Houses.
A practical, no-theory coaching programme — a proven 4-step system built on decades of South African real estate experience, now delivered as a 6-month live coaching experience.
This isn't a Udemy video course you'll never finish. It's a structured 4-step system with biweekly live Google Meet sessions, a printed-quality workbook, role plays, real objection drills, and direct accountability from a coach with 42 years in the trenches.
Four steps. Twenty-four chapters.
One complete real estate professional.
The curriculum
Four steps. Built sequentially. One complete agent.
Tap a step to see the chapters inside.
- ·Writing advertising that makes buyers call
- ·Running effective show days
- ·The 5 qualification checks before every viewing
- ·Servicing active buyers professionally
- ·Building and maintaining your buyer pipeline
- ·Sourcing new buyers from every interaction
- ·Reading non-verbal communication
- ·Behaviour profiles — adapting your style to close more deals
- ·Handling objections with the 4-step framework
- ·Negotiating Price, Terms, Conditions & Marketing
- ·Offer to Purchase clauses explained
- ·Forms of ownership
- ·Transfer duty, VAT and the complete transfer process
- ·Time management & the 80/20 rule
- ·Goal setting — reverse-engineering your income target
- ·Building the daily habits of a top performer
- ·Teamwork and professional collaboration
- ·PPRA registration, FFC & CPD compliance
4 Steps
24 Chapters
● Activities & Role Plays
● Assessments
● Student Workbook
What you'll walk away with
By the end of this programme, you will be able to:
Seven concrete capabilities. Each one drilled, role-played, and embedded over 6 months.
-
Build a listing pipeline that doesn't dry up.
Design and work a defined farming area, run proven prospecting routines, and generate seller leads every week — not occasionally.
-
Price properties with confidence — and defend it.
Conduct a professional CMA using sold data, present it to a seller, and back your number with facts. No more guesswork in the lounge.
-
Win sole mandates against any competitor.
Articulate genuine value, differentiate yourself in 60 seconds, and earn the mandate with a pledge of service that sellers actually believe.
-
Qualify buyers and convert show days.
Apply the 5 qualification checks before every viewing. Walk into every show day with a plan. Leave with a qualified buyer, a future seller, or a database entry.
-
Negotiate deals that other agents lose.
Work all four levers — Price, Terms, Conditions, Marketing — to find creative solutions and close deals that would otherwise collapse.
-
Guide clients through transfer with zero surprises.
Understand the full transfer process from offer to registration, and give buyers and sellers the calm, expert hand-holding that turns into referrals.
-
Run your career like a top-performer runs a business.
Manage your time using the 80/20 rule. Set written income goals. Reverse-engineer them into daily activity targets — and actually hit them.
Meet your coach
Coach Riaan van Deventer
42 years in sales & training.
For over four decades, Riaan has been doing two things: selling, and teaching others how to sell. He brings that compound experience to real estate coaching with a single focus — helping rookie and intermediate agents become consistent top performers.
"Go back to basics. Set measurable goals. Change daily habits. Use accountability to lock in progress."
— Riaan van Deventer
For Rookies
Pure gold — starting with the basics of property ownership and land usage, through the legal frameworks of purchase agreements, evaluations, staging, and marketing.
For Intermediates
Installing systems for lead generation, follow-up, listing presentations, and time management — then holding you accountable until those behaviours become habit.
If you're tired of inconsistent sales months and want a clear path to doubling your results, this is the cohort to be in.
Limited founding cohort — 50 seats
Founding members pay founding prices.
We're opening only 50 seats in the founding cohort. Once they're full, the price returns to standard.
Option 01
Monthly
Standard R650/month
R350
/ month × 6
Founding price
- 6 months of biweekly live Google Meet coaching
- Complete 24-chapter Student Workbook
- All 4 Steps · Activities · Role Plays · Assessments
- Direct access to Coach Riaan during live sessions
- Cohort-based learning with other serious SA agents
Option 02
Once-off
Standard R3,900 once-off
R1,950
once-off
Founding price · best value
- 6 months of biweekly live Google Meet coaching
- Complete 24-chapter Student Workbook
- All 4 Steps · Activities · Role Plays · Assessments
- Direct access to Coach Riaan during live sessions
- Cohort-based learning with other serious SA agents
No payment today. We'll confirm your seat and send payment details once the cohort opens.
Reserve your seat
One short form. Zero payment today.
We use this to confirm your seat in the founding cohort and to understand which training tracks matter most to SA agents right now.
Welcome to the cohort
Seat reserved.
You'll get a WhatsApp from Riaan within 48 hours to confirm — and you're on the founding-price list. Welcome to the cohort.
✓
Founding price locked
·
WhatsApp arrives within 48h
Frequently asked
Straight answers.
We're confirming the start date once the founding 50 seats are reserved. Reserve now and you'll be the first to know — and you'll lock in the founding price.
Plan for one 90-minute live Google Meet every two weeks, plus 1–2 hours of workbook activities and role-play prep between sessions. Less than most agents waste on unqualified show days.
Yes. Step 1 starts at the foundations — property ownership, listing fundamentals, prospecting basics. The 4 steps build sequentially. Rookies are exactly who this is built for.
Probably more than you'd expect. The negotiation framework (all 4 factors), the behaviour-profile work, and the goal-engineering modules are where seasoned agents tell us they pick up the most.
PPRA and CPD compliance are covered explicitly in Step 4. We're working through formal accreditation pathways — reserve your seat and we'll keep you updated as that progresses.
Sessions are recorded and available to the cohort. That said — agents who attend live and do the role plays get materially better outcomes. Show up if you can.
Yes. If you're a principal looking to put 3+ agents through together, reach out via the form and we'll discuss agency-rate options.
Reserving your seat costs nothing today. Once payment opens, we'll publish a clear satisfaction policy with the cohort welcome pack.